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Renée Mauborgne
Authority on Strategy and Innovation
Konuşma Konuları
-Strategy and International Management
-Creating New Market Space
-Knowing a Winning BusinessIdea When You See One
-Innovation - The Key-Driver of Growth
-Value Innovation - How to Make It Happen
Renée Mauborgne is a key authority on value innovation and wealth creation.
She is Distinguished Fellow and Affiliate Professor of Strategy and Management at INSEAD.
Using her latest work on tipping point leadership she advises organisations, from Europe, the US and Asia Pacific, on how to create a climate of leap performance even in difficult times.
A recognised thought leader, her articles on strategy and managing the multinational have appeared in numerous high profile publications.
This culminated in her winning the Eldridge Haynes prize for best original paper in the field of international business.
Taking the ever-changing global picture, she conveys the impact that it is having, and will have, on your organisation.
As competition is redefined by technology and economic factors she looks at the implications for cost and sustainability.
Candid and affable, she delivers her message with great clarity and relevance to your own situation.
Yayınlanmış Eserleri
-Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition (co-authored with Chan Kim, 2005)
-Tipping Point Leadership (Harvard Business Review Article, 2003)
-Charting Your Company’s Future (Harvard Business Review Article, 2002)
-Fair Process: Managing in the Knowledge Economy (Harvard Business Review Article, 2000)
-Knowing a Winning Business Idea When You See One (Harvard Business Review Article, 2000)
-Creating New Market Space (Harvard Business Review Article, 1999)
Sunum Dilleri
-English
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